Archive for July, 2008
Thursday, July 24th, 2008
Management guru Peter Drucker noted that companies attracting the best knowledge workers will "secure the single biggest factor for competitive advantage." We and other forward-looking companies put a lot of effort into hiring such people. What are we looking for?
At the highest level, we are looking for non-routine problem-solving skills. ...
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Wednesday, July 16th, 2008
In this series, we've covered the basics of a strong content campaign and the use of negative keywords. Now let's take a look at how to improve the performance of an existing campaign.
Our first stop for data is almost always the Placement Performance report (PPR). The report provides site-by-site performance ...
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Saturday, July 12th, 2008
This past year, there’s been a lot of discussion about Google frowning upon paid links.
Matt Cutts posted directions for reporting paid links in April 2007. Earlier Cutts posts state Google’s policy on good linking.
I understand that the best links are “earned.” But even that gets a little confusing.
Defining Paid Links ...
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